To build some buzz around their newest venture, Star Wars Outlaws, Ubisoft invited gamers and influencers to demo the game before its release. We transformed 25,000 square feet of empty space into the Renpalli Cantina, which included 80 gameplay stations, a central bar, props, and projection mapping, all to showcase in-game environmental assets. The event won Gold for "BEST DEMO ZONE" at the Event Marketer Experience Design Awards 2024.